Kayode Ayanleye

Designed and built a centralized Community HQ in Notion, documenting community values, strategy, roadmap, and early SOPs to support onboarding, moderation, and programming.

Supported early community activation by onboarding 50+ members into a WhatsApp-based community during the initial setup phase, helping validate early community value and engagement.

Contributed to the planning and delivery of the community’s first event and helped define a monthly events cadence aligned with core pillars.

Sourced for and liaise with resource persons for community events, developed and shared detailed program briefs with invited guests to ensure alignment on event structure and goals.

Built the end-to-end content engine for the Wicked Innovation Labs Hackathon, a 4+ multistage campaign (Ideathon, Hackathon, Call for Product Owners, Career Fair) that drove thousands of media impressions and over 1200+ total submissions across all stages.

Identified and cultivated partnership opportunities that aligned the Fund’s vision, including media partners, ecosystem organizations, and maintained an updated list of existing and potential partners.

Developed and published copy for both founder and partner monthly newsletters, that achieved an average open rate of 45% across both publications.

Led and supported content strategy and execution for 4 major ecosystem programs — the Innovate Africa Fund, Product Leadership Accelerator (PLA), Inspire Africa Conference, and the Learning Series.

Launched the Innovator of the Week spotlight campaign, resulting in 3x higher engagement than average posts from featured innovators and founders.

Owned end-to-end marketing for the Innovate Africa Learning Series, from ad campaign setup and email automations to landing page optimization and performance reporting, resulting in an average of 200+ registrations per session and 30% live attendance.

Led day-to-day communications and community management of a WhatsApp-based community of about 400 members across multiple interest groups, ensuring consistent communication across subgroups and maintaining a high retention rate.

Designed an impact tracking system across programs, including number of events and training, post-event surveys, testimonials, spotlighting key metrics in the Foundation’s newsletter.

Introduced monthly internal reporting covering social media growth, website performance, email marketing and content impact metrics on registration growth and brand awareness, for senior management and funders updates.

Managed paid campaigns for events and digital products, achieving 12% conversion from 23.5k accounts reached in a single campaign and 55k organic Instagram accounts reached in 90 days.

Increased Instagram account engagement by 41.4% and grew social following across platforms: 1.6% on Instagram, 41% on LinkedIn, and 7% on Twitter within the first 30 days.